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Various investments in facilities and brand building mean that barriers and switching costs will make following...

Various investments in facilities and brand building mean that barriers and switching costs will make following some customers more difficult. Which one of the answers is the definition to this statement?

a. brand-building

b. price cuts

c. competitive attacks

d. switching costs

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Answer #1

c. Competitive attacks is the definition to this statement which says that various investments in facilities and brand building mean that barriers and switching costs will make following some customers more difficult. Whereas the remaining ones are not applicable to this statement.

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