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In the Bass forecasting model, the __________ measures the likelihood of adoption due to a potential...

In the Bass forecasting model, the __________ measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.

A.coefficient of innovation

B.coefficient of imitation

C.coefficient of regression

D.coefficient of the objective function

math   Statistics-And-Probability   
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Answer #1

Option B) is correct.

B.coefficient of imitation

In the Bass forecasting model, the coefficient of imitation measures the likelihood of adoption due to a potential adopter being influenced by someone who has already adopted the product.
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