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Most​ high-performing salespeople have adopted sales strategies that emphasize​ value-added selling. How do salespersons sell products...

Most​ high-performing salespeople have adopted sales strategies that emphasize​ value-added selling. How do salespersons sell products with the​ value-added product-selling​ model?

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Salespersons sell products with the value-added product-selling ​model by developing a long term and relationship building oriented sales mentality. This model shuns a short term and transaction oriented sales mentality. Under the value-added product-selling ​model customers are not treated as a means to an end but rather the end themselves. Salespersons sell products with the value-added product-selling ​model by a strong amount of customer focus. The objective is to bring the maximum amount of value to the customers.

Under the value-added product-selling ​model salespersons concentrate on maximizing the value that the transaction will bring to the table, they do not focus on pitching the product in a hollow manner and thus filling the pipeline.

Salespersons, under this model, start by developing a comprehensive understanding of the product and about the needs and requirements of the buyers. The salesperson then determines how the product can optimally be used to satisfy the needs and requirements of the buyer. Thus besides focusing on value added aspect of transaction salesperson also focus on the value received aspect of the sales transaction under this model.

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