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Burberry practiced a focused differentiation strategy. What are the competitive risks of this type of strategy...

Burberry practiced a focused differentiation strategy. What are the competitive risks of this type of strategy that the company could have faced?
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One of the potential risks is the substitutes and because of the differentiation strategy, it's easy for the substitutes to come in. Another potential risk is that it could leave in some of the potential customers as some customers might be price sensitive on the whole etc. Another risk is the sustenance question where they should actually give justification to the differentiation.

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