Rotelco is one of the largest digital wireless service providers in the United States. In a recent year, it had approximately 100 million direct subscribers (accounts) that generated revenue of $29,200 million. Costs and expenses for the year were as follows:
Cost of revenue | $12,300 | |
|
$8,800 | |
|
$3,200 |
Assume that 70% of the cost of revenue and 30% of the selling, general, and administrative expenses are variable to the number of direct subscribers (accounts).
a. What is Rotelco's break-even number of
accounts, using the data and assumptions above? Round to the
nearest whole number.
__ million accounts
b. How much revenue per account would be
sufficient for Rotelco to break even if the number of accounts
remained constant? Round to the nearest dollar.
$__ million per account
a.
Total fixed cost should be divided by contribution per unit to get the BE number.
Total fixed cost = (100% - 70%) of cost of revenue + (100% - 30%) of selling expenses + Depreciation
= 30% × $12,300 + 70% × $8,800 + $3,200
= 3,690 + 6,160 + 3,200
= $13,050 million
Total variable cost = 70% of cost of revenue + 30% of selling expenses
= 70% × $12,300 + 30% × $8,800
= 8,610 + 2,640
= $11,250 million
Total contribution = Total revenues – Total variable cost
= 29,200 – 11,250
= $17,950 million
Contribution per unit = Total contribution / Number of accounts
= $17,950 million / 100 million
= $179.50
BE number = Total fixed cost / Contribution per unit
= $13,050 million / $179.50
= 72.70194 ……. million
= 73 million (rounded to whole number)
Answer: 73
b.
Let the required revenue per account is $X.
Now, as per the BE formula the following formula is set:
Total revenue – Total variable cost = Total fixed cost
($X × 100 million) - $11,250 million = $13,050 million
$100X million = $13,050 million + $11,250 million
$100X million = $24,300 million
X = $24,300 million / 100
= $243 million
Answer: 243
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