Different aspects of culture can appear similar to an inexperienced marketer, when he/ she is not able to understand the different contexts of cultural practices, what attracts and detracts those kind of customers.
Example, Hindu religion/ culture is very diverse in nature. There are almost 30 states in India, Crores of people following 1000s of kinds of Gods, languages, each having it’s own traditional importance and practices carried out in festivals/ religious programs during birth/ death/ Home, office inauguration/ weddings/ feasts and many more. Hence, if a marketer does not which state people, follow which kind of God/ Traditional program/ rituals, it’s hard to market a product rightly. Some products/ promotions may offend some cultural people, while for some it may be ok.
Recently, Amazon, was selling a product Slippers online, with a Goddess’ photo printed on it. This results in chaos all over the country, as it was hurting religious and cultural sentiments of millions of people. Amazon had to take back that product Off it’s portal quickly. Hence, being an MNC, the inexperience of marketing, resulted in this chaos and brand dilution for Amazon.
For the inexperienced marketer, the ‘similar-but-different’ aspects of culture creates an illusion of similarity that usually...
Science and belief systems are different, and yet they are both aspects of culture and, thus, necessarily have some influence on and interaction with one another. Consider some current ethical debates that revolve around ideas about humanity and life itself--assisted suicide, embryonic stem cell research, and editing individual genomes with techniques like CRISPR. Write your post about at least one of these debates, or a similar one of your choosing. What points of view do science and belief bring to...
Explain why different populations have similar genes: examples alleles that code for light skin color in European populations also exist within African populations why?
Compare the physical assessment of a child to that of an adult. In addition to describing the similar/different aspects of the physical assessment, explain how the nurse would offer instruction during the assessment, how communication would be adapted to offer explanations, and what strategies the nurse would use to encourage engagement.
Please explain how to answer *this* question. There are similar questions I've found by searching Google. Please don't give me those solutions because I'm trying to solve this specific one. Thank you! Consider a virtual circuit (VC) network with a 3-bit field for the VC number. Suppose that the network wants to set up a virtual circuit that traverses four links: Link A, Link B, Link C, and Link D. Suppose that each of these links is currently carrying other...
Energy comes in many different forms, but they share a common bond - they are the source of change, the root of the force. Energy moves through our world by force and action, changing from one form to another. Of course the energy is really the same, but it is our human need to classify what we see that creates the separate designations. We artificially separate energy into different categories for our ease of use. For most of these categories...
Case 2.1: Organizational Culture Can Help Reduce Burnout in Hospitals There are more than 5,600 hospitals in the United States that admit a total of approximately 35 million patients each year, so it is no surprise that there is a great amount of pressure on physicians, nurses, staff, and hospital administrators to provide top quality care with the utmost urgency and accuracy. The services these health care professionals provide are invaluable and the decisions they make can have a lasting...
Coca-cola in India case. 1. What aspects of US culture and of Indian culture may have been causes of Coke's difficulties in India? 2. How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs? 3. If Coca-Cola wants to obtain more of India’s soft drink market, what changes does it need to make? 4. How might companies like Coca-Cola and PepsiCo demonstrate their commitment...
The Exercise This exercise is focused on adapting to different national cultures. To prepare for it the read the material found here the 6 D model of national culture and read the article “Seven secrets…” that accompanies this file. You may find this link useful: Hofstede country comparisons. Assume that you have been working for a large multinational corporation in Chicago for two years job after graduating from college. To advance in your career, you must complete a two year...
all are mcq no need of explanation just answer mcq Information about other people's identity based on visible physical characteristics is referred to as: * O b. self-disclosure O c. line of sight O a relational learning. O d. cognitive consistency. In what ways are intercultural relationships similar to intracultural relationships? * b. They take the same basic amount of work and effort. O c. They pass through the same developmental stages. a. There is a similar amount of anxiety...
What Exactly Does Being “Creative” and “Effective” Mean? An argument can be made that “effective” or successful advertising is usually being creative with a purpose. Certainly, the notion of effective advertising can vary from culture to culture. In the United Kingdom, a premium may be placed on being different, humorous, or out-of-the ordinary in differentiating campaigns from the mass of mediocre advertising. In the United States, creative advertising is viewed more often as being “effective” in that the creativity has...