Question

• In your opinion, what does it mean to be an influencer? Provide reasons behind your opinion.

Answer 1

An influencer, in the most straightforward sense of understanding, has the power to influence thinking patterns and appeal to the cognitive decision-making pathways an individual utilizes to make a decision, be it a purchase or a lifestyle choice. Influencers, therefore, have authority, knowledge or close relationship with the individuals they influence and therefore, an influencer can be considered as individuals who have others as followers, affecting their decision making and rationality.

Celebrities, industry experts and content creators are often referred to as influencers based on the impact they have over their audience. An influencer is, therefore, an individual with a position of authority that they can use to influence others to do as they preach.