describe the difference between advertising and WoM related to the integrated marketing communication
Following are the Key differences between Advertising and WoM(Word of Mouth) in integrated marketing communication:
Functionality:
Advertisement is a professional way to promote a product or a company with the help of strategic planning and a marketing message to be portrayed in commercials. WoM marketing is less formal and involves current customers who spread the word about the product or service to other people.
Costs involved:
Advertisement can be a costly affair and it requires Banners and Posters,Title/Message,Script for commercial and Production of the commercial and money to run it on different platforms whereas WoM marketing essentially remains free of cost where a current customer only states his views about the product or services to other people.
Impact:
Advertisements are usually funded by the company which owns the product ,hence the message to be portrayed is controlled by the company so it cannot be as credible as WoM .WoM has an greater impact on the target customer as it has greater credibility and this type of marketing is difficult to fake or invent by any company.
Target area and audience:
Advertisement is bound by geography as nation wide and international advertisement will welcome more costs whereas WoM is not bound by geography.On the other hand ,Advertisement can reach more people in a given target audience than WoM marketing.
describe the difference between advertising and WoM related to the integrated marketing communication
Describe in your own words the structure of an (IMC) integrated marketing communication plan. Why is it important?
A sales promotion encompasses paid communication activities. True False Word of mouth (WOM) advertising involves only positive recommendations. True False
Discuss the changing communications landscape and the need for integrated marketing communication.
Question/Task: Discuss the role of integrated marketing communication in international marketing. You can take a company or brand as example to explain the concept.
All of the following are elements of the six Ms model of integrated marketing communication EXCEPT: media. money. measurement. management. Describe at least one consumer promotion and one trade promotion for Mio Liquid Water Enhancer, which allows users to customize and infuse water with sugar-free flavors like fruit punch and sweet tea.
Findout what McCain Food marketing initiatives are today. All ‘participants’ of the Integrated Marketing Communication must be on message. How has the message changed over the years?
Explain the difference between marketing and how it differs from selling or from advertising.
The integrated marketing communications mix. All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio). At least 5 academic references need to be used
Integrated marketing communications include all of the following except personal selling. advertising. public relations. supply chain management. direct marketing.
Intro to Marketing Integrated Marketing Communications Background: Imagine you are a brand manager developing a communications mix for your brand. Frequently, marketing communications considerations include things like: 1. Which advertising/promotional vehicles to spend your budget on? 2. At what point in their decision making process do you want to reach the consumer? 3. What is your key demographic and what is the best way to reach that market segment? 4. Do you want to purchase mass reach vehicles or targeted...