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Discuss the changing communications landscape and the need for integrated marketing communication.

Discuss the changing communications landscape and the need for integrated marketing communication.

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Now-a-days, communication helps companies to grow faster. As the technology is developing rapidly, the way of communicating is also changing. Technology like the Internet and social media affects the way we communicate and it is changing the communication landscape and also the kind of messaging strategy which organizations use.

Most of the companies are adopting the concept of Integrated Marketing Communications (IMC). IMC involves the process of integrating a company's several communication channels in order to deliver a consistent message about the company and its products.By delivering a clear and consistent information about a product or about an organization, will helps to target the potential customers across the target markets.So , Guided by an overall IMC strategy, a company works out the roles that the various promotional tools will play.

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