Question

This activity is important because marketers should understand how packaging decisions can promote and reinforce their brand image. Sooner Cereal is a national cereal brand that is known for having a premium-quality product that consistently ranks as one of the best-tasting and highest-priced cereals for adults on the market. Sooner Cereal wants to start promoting the idea that is also the healthiest cereal and the cereal that stays freshest the longest of any on the marketplace.

Delaney is considering eight (8) ideas as a brand analyst for Sooner Cereal and has to complete a report as to whether each is focused on promoting or reinforcing brand image.

The goal of this exercise is to assist Delaney by sorting each of the ideas she has based on whether they are promoting or reinforcing the Sooner Cereal brand.

For each of the eight (8) packaging ideas help Delaney prepare by selecting the appropriate category.

1. Utilizing a new package seal to keep cereal fresher longer

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

2. Putting health information on the box, highlighting the benefits of eating Sooner Cereal

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

3. Using an environmentally friendly box

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

4. Advertising a money-back guarantee on the box if the cereal does not taste fresh

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

5. Utilizing a more slender, elegant-looking box with gold highlights

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

6. Showing an image of well-dressed adults smiling as they pour their bowl of Sooner Cereal

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

7. Advertising results of a national taste test that ranked Sooner Cereal #1 for best flavor

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

8. Advertising on the box, stating that Sooner Cereal has used only the best ingredients for 50 years

  (Click to select)   Promoting Brand Image   Reinforcing Brand Image

Answer 1

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This activity is important because marketers should understand how packaging decisions can promote and reinforce their brand image. Sooner Cereal is a national cereal brand that is known for having a premium-quality product that consistently ranks as one of the best-tasting and highest-priced cereals for adults on the market. Sooner Cereal wants to start promoting the idea that is also the healthiest cereal and the cereal that stays freshest the longest of any on the marketplace.

Delaney is considering eight [8] ideas as a brand analyst for Sooner Cereal and has to complete a report as to whether each is focused on promoting or reinforcing brand image. The goal of this exercise is to assist Delaney by sorting each of the ideas she has based on whether they are promoting or reinforcing the Sooner Cereal brand.

For each of the eight [8], packaging ideas help Delaney prepare by selecting the appropriate category.

[1.] Utilizing a new package seal to keep cereal fresher longer

• Promoting Brand Image.

[2] Putting health information on the box, highlighting the benefits of eating Sooner Cereal

• Promoting Brand Image.

[3] Using an environmentally friendly box

• Promoting Brand Image.

[4] Advertising a money-back guarantee on the box if the cereal does not taste fresh

• Promoting Brand Image.

[5] Utilizing a more slender, elegant-looking box with gold highlights

• Reinforcing Brand Image.

[6] Showing an image of well-dressed adults smiling as they pour their bowl of Sooner Cereal

• Reinforcing Brand Image.

[7] Advertising results of a national taste test that ranked Sooner Cereal #1 for best flavor

• Reinforcing Brand Image.

[8] Advertising on the box, stating that Sooner Cereal has used only the best ingredients for 50 years

• Reinforcing Brand Image.