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How likely are you to recommend this class (college course) to a colleague? This type of...

  1. How likely are you to recommend this class (college course) to a colleague? This type of question attempts to measure:

    Brand image

    Brand awareness

    Brand responses

    Brand relationships

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Answer #1

Ans: Brand image

Brand Image is how customers think of a brand. It can be defined as the perception of the brand in the minds of the customers. Brand image develops over time. The customers form an image based on their interactions and experience with the brand.

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