Question

state how the word custimization has been applied to the business world and describe the potential that customization has an influence in today's business world

Answer 1

Customization is a commonly used word in business world. This word indicates that the product and/or service that is sold can be altered to suit certain requirements. This flexibility is often highlighted by products and services companies to indicate their strength. The definition of customization can be the ability to alter a product user or others to make changes to the existing product that comes through the company’s output system.

In most of cases, companies tend to speak about customization. However, in many cases the main message that they want to send is personalization. There are subtle differences between customization and personalization but companies tend to use the word customization more often. The main reason for this is that, today every user, consumer, or clients are focused on creating a unique experience or identity. Thus using a generic product may no longer suffice. Due to this features such as customization indicate strong USP for any product user.