Question

1. Why do today’s magazines target specialized audiences for readership? Give at least three specific examples of this phenomenon and the reasons for each.  
2. What impact are developing media technologies having on magazines’ future direction? Consider the audience for magazines, the way in which magazines are delivered to their readers, and the impact on advertisers and advertising.
3. If you started a magazine, what kind would you launch? How would you fund it? Who would read and advertise in it? Would you print it or put it just on the Internet or publish both Internet and printed editions? Using lessons from chapter 4, how would you ensure its success?

Answer 1

Today's magazines target specialized audience because we want to sell the it to people who are interested in it and will buy it which in turn will increase the organization business cause the more interested people will read the more they will but and invest in it.

Examples:

1. Cookery matter is sold to hotel people and homemakers because they are solely involved in that work.
2. Matter about bikes are sold to young generation cause they love to know about spare parts .
3. Cosmetic magazines are sold to woman and girls cause they are fond of it.

Media really enhance the way anything is being promoted and advertised . It some times shows more than what it is really that is why most time audience skip the ad. when watching TV. In future this is not very good for media cause the real essence is going away.

I would like to advertise my services , i would like to write blogs related to lifestyle as it requires minimum investment to make a website and write blogs and i will do social media marketing for it to get the business if some one would like to have personal consultation.