Describe the situational influence that might be used for ONE of the following: a. Christian Children's...
Describe the situational influence that might be used for ONE of the following:
a. Christian Children's Fund
b. McDonalds
c. Applebee’s
d. Mountain Dew
e. Life insurance
f. Sears
Homework Answers
b) McDonalds -
The situational influences are temporary conditions which influences buyer's decision and how they behave. Example: McDonald has opened the outlets in Airport, Metro station, Bus stops so that people can buy an item if they are hungry quickly and carry them along. This is the situation of time constraint and they ensure to serve the customer in minimum possible time. Also, there are outlets in Mall so that when people get tired they can enjoy the drink and food. Also, they have outlets on Highways to help people pack and carry the stuff for journey
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