Question

Copyright affects marketers in the area of advertising in many different ways. Discuss the ways copyright theft (idea theft) can affect marketing campaigns.

Answer 1

COPYRIGHT ITSELF SAYS ITS A METHOD OR A RIGHT TO PROTECT YOUR WORK FROM BEING COPIED BY OTHERS. ITS PROTECTS THE ORIGINAL WORK FROM BEING COPIED. IT INCLUDES LITERARY , MUSICAL , DRAMATIC , ARTISTIC AND CERTAIN OTHER INTELLECTUAL WORK. FOR EXAMPLE AN IDIVIDUAL OR AN ORGANISATION CAN COPYRIGHT ITS BOOKS ,AUDIO , VIDEO MATERIALS OR REPORTS. A WORK GETS AUTOMATICALLY COPRYRIGHTED AT THE TIME OF CREATION BUT IF YOU WANT TO SUE SOMEONE FOR PRODUCING OR COPYING YOUR WORK REGISTRATION IS REQUIRED.

COPYRIGHT DOES AFFECT MARKETERS IN THE AREA OF ADVERTISING IN MANY DIFFERENT WAYS . IDEAS ARE THE ONE OF THE MOST IMPORATNT ASSET FOR AN ORGANISATION WHICH ARE THE BASIS FOR THEIR FUTURE GROWTH. THE THEFT OF IDEAS CAN REALLY EFFECT AN ORGANISATION. AN ORGANISATION ATTRACTS THE CONSUMER BY ADVERTISING OR DOING MARKET CAMPAIGN OF THEIR BRAND OR THE IDEAS . BEFORE ADVERTISING AN ORGANISATION OR A FIRM DO RESEARCH ABOUT THE LATEST TRENDS AND CHOICE OF THE MARKET SO IDEA THEFT LEADS TO WASTAGE OF RESOUCES AND TIME AS NOW ITS NOT ONLY BEING USED BY YOU. ALSO IDEA THEFT DISTRIBUTES THE CONSUMER AS NOW YOUR IDEA IS BEING USED BY SOME OTHER FIRM THUS EFFECTING YOUR MARKET CAMPAIGN RESULTING IN DECLINING YOUR PROFITS ALSO THE FUTURE GROWTH OF THE FIRM.

COPYRIGHT THEFT DEVIATES YOUR CONSUMER WHICH WAS AIMED BY YOUR MARKET CAMPAIGN. SOMETIMES IT ALSO INDULGE YOU IN LEGAL BATTLES IF YOU HAVE DONE THE REGISTRAION AND SOMEONE HAS COPIED IT .

IDEA THEFT CAN AFFECT YOUR MARKET CAMPAIGN BRUTALLY