Question

Scenarios portray how people use products/services in their daily lives. Describe how a retailer could use Scenarios to develop a better mobile shopping experience?

Answer 1

The scenario highlights the events or happening in a particular situation. The scenario plays a vital role in the marketing and in the decision making of the business operations. Scenarios provide information like how an individual or an organization thinks, perceive, and behave etc in a particular situation. When an organization wants to provide a better mobile shopping experience then scenarios can help them a lot. Through considering the scenarios of the customers while at purchase the retailers can identify what the customer wanted during their shopping and what the retailer failed or succeeded in the provision. This can be considered as the customer feedback or examples for the formulation of setting the shopping experience strategies. The scenarios makes the retailer better understand the real time situation and can include them in the training and development programs to enhance the service.