Question

What are the three components in the AIM planning process for business messages, audience analysis, idea development and message structuring?

2. What is the general nature of excellence in business thinking and how does it apply to the idea development stage of planning messages?

3. What are the basic considerations in the audience analysis stage of planning messages?

4. What is the nature of framing for business messages?

5. What are the common types of logical inconsistencies in business messages?

6. What is the important of achieving positive and other-oriented tone in business messages?

Answer 1

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Three components in AIM Planning Process for business Messages

1. First component is analysing your audience –It is necessary to understand their needs, intelligence level, values, priorities, reactions, and how they are influenced with effective message.
2. Developing your ideas – Identify and analyse business issues/problems with expertise on business thinking to overcome business problems on hands.
3. Describe and deliver effective message with Creative message structure with key points which are most effectively reduces resistance and gain advantages.

Planning Business message – Crafting business message

Effective business message should

• Meaningful
• Purposeful
• Creative
• Concise
• Audience oriented
• Appealing

All business messages have general purpose as well as specific purpose to collaborate with your audience. It is necessary to collect and define overall approach and gathering information to organizing your message with type of audience in concern. Business message should accomplish purpose of audience and should meet requirements of targeted members precisely. The AIM planning process helps to craft best thinking and allows to develop and deliver influential messages.

Management’s task is to formulate and implement a communication strategy blends the right mix of tools and media to deliver the right message to right place at the right time for right audience ( Paul Baines, Chris Fill, 2014)

Audience Analysis – Identify and understand your audience

• It emphases in developing audience profile. Business communicator should have envision of audience needs, demands, thinking, values, believes, priorities, values considered and nature of reaction or respond while getting message. Audience analysis includes.
• Identify primary and secondary audience from formal and informal sources exa: suppliers, customers
• Determine size of audience in terms of numbers based on demographic characteristics of audience
• Determine level of understanding, knowledge and expertise that target audience poses.
• Project general and specific requirements, perceptions, attitudes, expectations and preferences of audience
• Judge reaction based on input, credibility and probable outcome.
• Keep on mind audience benefits and constraints

Idea Development

Business person may have skills to make sound judgment about facts and figures from complex problems and confusing issues regarding business activities. They use various methods to get ideas like writing notes, facts, analysing data with diagrams, brainstorming techniques to examine best possible solution or ideas.

This process involves

(1) List out the business problem, issues concern with stake holders or other.

(2) Analyzing of problems and identify facts, truth whether idea has been put to right place or not.

(3) Clarify your objectives with clearly defining idea, scope and influence level to others by either direct or indirect approach.

Effective message structuring – Organize message

Meaningful mesage in organization reduce time, energy, misinterpretation, cost. Business communication message needed to be created by framing key points with logical flow of message and demonstrate positive tone which can be easily understood by target audience. Clarity of expression needs the message to be well expressed, because if encoding faulty , the message may be misinterpreted (Sethi, 2010). It is required to compose Message with strong words that will help to use effective design elements and professional layout and make sure to deliver message successfully.

2- expert writers are more likely to analyze the needs of there audience, generate the best ideas to tackle a problem, and identify the primary message and key points before starting a formal draft of a business message. in this manner they use  excellence in business thinking and apply to the idea development stage of planning messages(formal Draft).

3-When using audience analysis, you want to consider the primary demographics of your audience. Primary demographics that should be considered are; age, gender, religion, culture, education, in addition to the group that your audience may belong to. Also learning about the audience’s beliefs, attitudes, and values will help you anticipate and plan your message (Cardon, 2015).

4- (a)what is the primary message? (b)what simple, vivid statement (15 words or less) captures the essence of your message?This is the simple nature of framing the business message.

5-unsupported generalizations, faulty cause/effect claims, weak analogies, either/or logic, slanting the facts, exaggeration are some common types of logical inconsistencies in business messages.

6- Importance of achieving positive tone is important to display a can-do attitude, focus on positive rather than negative traits, and use diplomatic constructive terms.

For other oriented tone in business message is important to avoid relying too heavily on I-voice, respect the time of readers, and give credit to others.

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