Question

Read the Job Ad Case Study (below). What additional information should Felicia include in her ad? What other changes should Felicia make to her ad? Where should Felicia post this ad first? Where else should she post or publish the ad? Reflect on the case study and questions, but don’t write this as a question and answer paper- provide some in-depth thoughts about how to advertise for staff. Rewrite the ad and share ideas for the many places you could advertise that would increases your chances of finding someone with the qualifications you seek.

Felicia's AD

Felicia has decided it is time to add another teacher to the staff at her child care and education program. She plans to advertise for the position and has prepared this first draft:

“Preschool teacher wanted for urban not-for-profit child care and education program. Responsibilities include planning and implementing an education program for a group of 15 three- and four-year-old children. Bachelor’s degree required and experience with children preferred. Write to Ms. Felicia Adams, Director, Sunshine Early Childhood Center, 1234 Main Street, Springfield, Rhode Island 01234, or call 555-555-5555 during working hours.”

Answer 1

Manpower requirement advertisement should be specific. It must include the remuneration details, a small job description, the working hour, week offs, required academic qualification and working experience. Felicia's advertisement for the preschool teacher was not properly decorated. The additional information required for this job advertisement is as follows:

• The required age group for the post of preschool teacher
• Working hour
• Week offs and holidays
• Remuneration details and
• A small increment details

Apart from that, the advertisement must not be written in a conventional paragraph format. Instead, the special details like remunerations, week offs and working hour should be properly highlighted using bullet points. Felicia should change its advertisement format making all necessary changes including

• The use of bullet points to highlight special criteria for the post o preschool teacher
• The use of Colorful background to attract the target audience

Print media should be the most appropriate way to publish an ad for teacher requirement. Thus, Felicia should use below-mentioned media to publish the ad for preschool teacher.

• Newspaper
• Handbill distribution
• Banners and hoardings

Apart from print media digital media, television media and direct emailing should be appropriate ways of advertising for the post. Digital media and direct mailing are an effective way to get quick feedback from the target audience

The ultimate structure for the ad should be as follows:

Preschool teacher required for urban not-for-profit child care and education

Responsibilities

• Planning and implement a tutoring program for a group of 3- 4years-ld children.
• Planning for special child care for cognitive and physical development and
• Ensuring proper care and healthy environment for children

Required qualification

• Bachelor’s degree required
• At least two years’ experience with children preferred.
• Basic knowledge in child care and pedagogy

Additional job details

• Working hours: Five hours
• Sunday fixed week off
• Saturday is half day working

Benefits

• Remuneration is $200 for first one year. Will increase based on performance
• Monthly one fixed casual leave
• Medical leaves
• PF and accidental benefit
• Monthly performance development trainings

For further information

Contact to Ms. Felicia Adams, Director, Sunshine Early Childhood Center

• Address: Sunshine Early Childhood Center, , 1234 Main Street, Springfield, Rhode Island.
• Phone number: *****, or call *********** during working hours.”