multi-channel marketing systems are becoming very common and frequently used. Some companies added new channels (e.g....
multi-channel marketing systems are becoming very common and frequently used. Some companies added new channels (e.g. WalMart selling products online), while others added traditional channels (e.g. Amazon.com opening up mini-retail stores). Discuss some of the challenges and benefits of expanding multi-channel systems in today's services and digital economy.
Homework Answers
Benefits of expansion into multi channels includes that retailer can tap small and medium business and attract customers from rural and untapped geographical areas and ultimately leverage economies of scale and thus make affordability and accessibility easier for customers.
However challenges and impediments like increasing tax compliance, higher legal recoup and corporate governance costs, additional manpower management and industrial relations, higher marketing spends and brand cannibalization cause the expansion to become questionable.
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multi-channel marketing systems are becoming very common and
frequently used. Some companies added new channels (e.g....
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Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
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3. What challenges may BA face in implementing an internal
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please answer question 3. Please do take some updated
information about Sears regarding their possible Bankruptcy and
could the data be a tangible asset used for liquidation. Answr
should be at least 2 paragraph.
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1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
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(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...
As a digital retailer,how does
alibaba provide value to Chinese consumers ? whit sets of values
are unique to the chinese market?
Given that alibaba does not own or distribute any of the
merchandise exchanged on its sites, describes what factors had to
develop for the company to succeed.
Analyze Alibaba's business model relative to all the different
forms of digital and online marketing covered in this chapter.
Can alibaba succeed in countries outside of China? Why or why
not?...
SYNOPSIS The product manager for coffee development at Kraft Canada must decide whether to introduce the company's new line of single-serve coffee pods or to await results from the product's launch in the United States. Key strategic decisions include choosing the target market to focus on and determining the value proposition to emphasize. Important questions are also raised in regard to how the new product should be branded, the flavors to offer, whether Kraft should use traditional distribution channels or...
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