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Review the five competitive forces Apply the five competitive forces to a specific segment of the...

Review the five competitive forces Apply the five competitive forces to a specific segment of the sport industry. Explain your findings.

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Porter's five competitive forces help marketers in analyzing the market and the strengths and weakness of the company will have to operate in the industry. This help in the planning of future strategies and product development as well as understanding the scope of profitability in the market.

Porter's five competitive forces are:

1. Threat from Rivals - This helps in understanding how much influence or threat the rivals firms have in the industry.

2. Bargaining power of suppliers - This helps in understanding the power of suppliers of the firm in influencing the cost prices of the raw materials.

3. Bargaining power of consumers - This help in understanding the power of wholesale as well as retail/final consumers in influencing the selling price of the product.

4. Threat of substitute - This helps in understanding how easily the product or the service is substitutable by other product or service.

5. Threat of new entrants - This helps in understanding if the entry into the industry is easier or tougher for new firms.

To understand the five forces in greater detail, we would take the example of sports apparel and footwear brand Nike.

1. Threat of Rivals - Nike faces tough competition from brands like Adidas, Puma and Under Armour. The customers have a lot of options in the form of various brands and therefore, the threat of rivals is strong in the industry for Nike.

2. Bargaining Power of Suppliers - The number of suppliers for the industry is high and the supply is abundant. Therefore, the bargaining power of suppliers is a weak force in the industry.

3. Bargaining power of consumers - Influence of individual consumer is very weak for Nike. However, the consumers have many substitutes available in the market and cost of switching from one brand to other is low which makes the bargaining power of consumers as a strong force

4. Threat of substitute - The threat of substitute provides is a strong force for Nike as the availability of other substitutes is moderate and the cost of switching is very low.

5. Threat of New Entrants - The industry is well-established and requires large economies of scale to make a profit and the cost of brand development is also very high. This deters new first for entering the market and therefore, the threat of new entrants is a weak force in the industry.

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