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7. How do the competitive forces in Porter’s five forces model affect the profitability of the ov...

7. How do the competitive forces in Porter’s five forces model affect the profitability of the overall industry? For example, in what way might strong forces increase industry profits, and in what way do strong forces reduce industry profits?

Why is it important to study the internal resources, capabilities, and activities of firms? What insights can be gained?

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Michael Porter has defined five forces which define the profitability and long going of any company or industry. The impact of those powers on the company or industry is analyzed. If the impact is low then the company will be very profitable and if the impact is high then profit profitability will be affected.
Negotiations power of the buyer- If the impact of this strength is strong then the company will have a disadvantage. The buyers have plenty of options to choose from hence the profitability of the company is reduced. They need to take more actions to attract the customers and fulfil their desires otherwise rivals can definitely fulfil.
Bargaining power of suppliers- If the impact of this force is high on the company then buyers will have negotiation power. It means they will charge the cost of raw material as per their decision. So the company will tend to purchase the raw material at a very high cost. So if the impact is low then the company has various options to choose from and hence will procure the raw material at lower cost and hence profitability will be increased.
The example is Intel Corporation. The company needs sand for its processes which are very readily available from plenty of suppliers. So the company has options to choose from hence getting the sand at lower cost increasing the profitability.
The threat of substitution - When there is a threat of substitution then the company has to be ready for the substitution. So it has to invest cost into it. Because of that profitability hampers. Because if the substitute comes into the market then the company has to be available to tackle that substitute otherwise it will lose the market share.
A threat of new entry - when the entry barriers are low then the new company may enter into the market and start offering the product or services. Because of that, the company has to invest heavily in customer relationship management to maintain the long term relationship with them. Otherwise, the customers will select the new company and profitability will be hampered.
Competitive rivalry - if the competition among the existing rivals is very high then the company has to offer is the product at a very competitive price. So the price has to be reduced and hence profitability decreases. When the rivalry is not there or the company is dealing into blue ocean strategy then the company may increase the price of a product and earn margin and profitability as well.
So because of these reasons five forces model affect the profitability of the overall industry or company.
The internal resources, capability and activities of the firm have to be studied. Because the competitive advantage is generated by the resources, a capability is activities. If the resources are plenty in quantity then definitely the company is going to have a competitive advantage because resources are very crucial for any company. It may be the product, raw material, human resource or any other resources. The company should identify the capabilities and execute the same. The under execution and over execution both the conditions are not beneficial for the company. So the correct capability should be executed. If we talk about sights then the company can get its qualities, attributes, shortcomings and strengths and hence it can work accordingly.

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