Question

Pick any product that you love and write a 1-page QUALITATIVE marketing research proposal for that product. Answering the following questions: ·What is the product? ·What kind of marketing research method would you use? ·What problem would your marketing research try to solve? ·What demographics would you target for your research? ·What population and sample size do you think would be needed for your marketing research?

Answer 1

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1- Product-

The chosen products is Smart watch. A smartwatch is a portable device that's designed to be worn on a wrist. Smartwatches — like smartphones — use touchscreens, offer apps, and often record your heart rate and other vital signs. In addition to telling time, many smartwatches are Bluetooth-capable. The watch becomes, in effect, a wireless Bluetooth adaptor capable of extending the capabilities of the wearer's smartphone to the watch. In such a case, the wearer can use the watch's interface to initiate and answer phone calls from their mobile phone, read email and text messages, get a weather report, listen to music, dictate email or text messages or ask a digital assistant a question.

2-Marketing research method-

Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.

the marketing research method was Focus groups in which 4 to 6 experts were in room to provide feedback regarding a product, service, concept, or marketing campaign.

3-Marketing research problem-

The problem this product is to see the demand of smart watch in the market. are customers more demanding to purchase smart watch for health reasons or showing off reasons? are customers likes to fully use the Smart watch or just use 2 or 3 functions of the watch?

4-Demographic segmentation -

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately .

Age	20 – 45	18 – 30	20 – 35	20 – 45
Gender	Males & Females	Males & Females	Males & Females	Males & Females
Life-cycle stage	Bachelor Stage Newly Married Couples Full Nest I Full Nest II	Bachelor Stage Newly Married Couples	Bachelor Stage Newly Married Couples	Bachelor Stage Newly Married Couples Full Nest I Full Nest II
Income	High earners	High earners	High earners	High earners
Occupation	Professionals, managers and executives	Students Professionals, managers	Professionals, managers and executives	Professionals, managers

*as per HomeworkLib policy,i can answer one out of multiple questions but i tried to answer as many i can. please post the last separately with same product.