Question

YOU CAN PICK ANY MARKETING CAMPAIGN YOU WANT

Think about a marketing campaign that you have seen for a pharmaceutical product (prescription or over-the-counter).

What was the product being marketed and where and when did you see the marketing campaign (TV, internet, etc)? What was the key slogan or message of the marketing campaign? What marketing strategy was being used (i.e. many times improved quality of life is depicted by showing the person taking the drug having a perfect, happy life)?

Based on the location, timing and message of the marketing campaign, who do you think was the primary target? Do you consider yourself to be part of that target audience?

How memorable do you thing the message was? Was it something that you think the target audience would remember?

What else was included in the advertisement (in addition to the main message)?

What would you have done differently (if anything) to make the advertisement even more effective?

Answer 1

Ans) Marketing campaigns are organized, strategized efforts to promote a specific company goal, such as raising awareness of a new product or capturing customer feedback. They typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television or radio advertising, pay-per-click, and social media.

- Advertising is a component of marketing. Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals.

In terms of campaigns, an advertising campaign might be a facet of a bigger marketing campaign strategy. For example, if Nike were campaigning about the release of a new product, their advertising would be one piece of their broader marketing efforts, which might also encompass email, social media, and paid search.

- So, campaigns are focused, acute marketing efforts to reach a singular goal. Despite their simple definition, marketing campaigns can take a lot of work. Keep reading to learn how to create and promote a successful one.

- CommonCommon KPIs you should measure for each of your campaigns, regardless of the type, channel or medium:
Return on Investment (ROI)
Cost per Win (Sale)
Cost per Lead.
Conversion Rate (or Goal Completion Rate)
Incremental Sales.
Purchase Funnel.
Customer Lifetime Value.