Question

Subject: Marketing Management

Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following:

What does the brand mean to you? Do you have an emotional connection to the brand? Explain.

Who is the target market for the brand? Are you part of the target market? Why?

What celebrity or famous person endorses your brand? Is he or she a good fit for the brand? How does the celebrity connect with the target audience?

How is the brand advertised to you? Does the company use a mix of promotional tools such as public relations, social media, and traditional options, such as commercials, YouTube videos, and so on? Explain.

Who is the competition? Who or what do they use to endorse their product or service?

The following information is provided to help with your assignment:

Getting the message out about a product or service is essential to marketing success. Marketers often choose creative options to get the attention of the targeted customers. The goal of most advertising campaigns is to use a variety of media channels to saturate the marketplace about the brand. This is also known as integrated marketing communications (IMC).

Matching the media to the right customer segments is critical. For example, Millennials—those customers in their 20s and 30s—may find social media channels more relevant to find out more about the brand versus Generations Xers, who may still watch televisions commercials to find out more about the brand.

When developing the communications plan, marketers brainstorm these questions: How is your selected product or service being promoted? What media channels are used? Who is the target market(s)? What are competitors doing?

Answer 1

Subject: Marketing Management
What does the brand mean to you? Let me select a Brand named NIKE, this brand is quite famous for Various products like Women Apparels, Sports shoe and Apparels for Younger People, Athletes Dresses, to me Nike, means It is an brand Image, maintain quality standard, comfortable to wear, like it more as this brands product already chosen by many athletes and Popular Sport Personality, Further NIKE Swoosh can spread a culture through Fitness drive, Power and athleticism,	Do you have an emotional connection to the brand? Explain. Yes, Cause this brand include various products like apparel collection, athletic footwear and athletic Equipment, the brand is very popular in United states and Rest of the world, Nike enforced their effort in the field of Design, Development, marketing and Selling of their products, all these products chosen by various sports personalities and the brand image, quality of the products under Nike brand, gained my trust on it, further I got Emotionally connected to this brand, also when I practice sports like Football, I used to wear NIKE apparel and Footwear, such gives me different level of Comfort and proud feeling, wearing such brand’s Product,
Who is the target market for the brand? Following are the target markets applicable for this brands like as stated below: The Consumer area associated with Women Apparel include sports bra, tights, leggings, Consumer area associated with young athletes, include sports apparel for them, Footwear products Innovation efforts and Consumer area of Nike associated with runners, further include Running shoes, apparel under this brand	Are you part of the target market? Why? Yes, I am also part of the target market, as I like playing football, so I use to buy the NIKE brands products those include, Sports apparel, footwear,
What celebrity or famous person endorses your brand? There are many sports Personalities, Athletes, those endorsed the products of NIKE brands, Following are the names like Soccer Players- Ronaldinho, Ronaldo, Neymar, Zlatan Ibrahimovic, wayne rooney and Many others, Further following are the change makers spotted in the Campaign of NIKE brand- LeBron james, Lacey Baker, Beckham Junior, Serena Williams,	Is he or she a good fit for the brand? Yes, they are definitely good fit for this brand NIKE, as NIKE is popular for maintaining its Quality Mark, brand image and better customer services, as well as it provides Comfortable sportswear and Foot wear basically meant for the people in the world of Sports,
How does the celebrity connect with the target audience? Celebrity connect with Various Target audience by doing campaign for the NIKE products, further celebrity can be connected to target audience using various Virtual Program and Marketing/Advertising Effort, Common names are News paper advertising, magazine Advertising, digital media advertising like website advertising, Televisions, You Tube Videos and advertising, Email Marketing, by using the social Media like Tweeter, facebook, LinkedIn Etc,	How is the brand advertised to you? Does the company use a mix of promotional tools such as public relations, social media, and traditional options, such as commercials, YouTube videos, and so on? Explain. The brand is advertised to me through digital media like you tube, Televisions, Social Media, various E-commerce Websites, I got several offering and Information Specifics about the products, Further, NIKE use various Promotional tools and provides premium offering for their sports Products, they also use various Social Media like Facebook, LinkedIn, Tweeter, also use You tube as advertising platform,
Who is the competition? Who or what do they use to endorse their product or service? Followings are the Competitors of NIKE as stated below: Puma, Under Armour Adidas Hanesbrands Reebok New balance They also provide several sponsorship to various famous sports person, Sports Clubs and Organizations, they also allow flexible advertising and Marketing efforts to get better penetration of their products in the market, their Advertising efforts can include like News Paper advertising, Magazine advertising, Digital Media advertising, further Design effort, Innovative and Creative Effort, New product Development Efforts, those can help these brands mentioned above,   to get more endorsement for their Products and services,