Homework Answers
Some of the steps or decision we take to create an effective advertisement campaign:
- Purpose/ Objective of the advertisement - Advertisement campaign play an important role to attract the customer and creating awareness about the product and his features. So, the objective of the advertisement campaign should be clear. Marketing manager should know his target audience and purpose of the advertisement campaign. If the manager can collect and analyze all the research information and data that how will this advertisement campaign can give profit to the company. It will a plus point for the success of the advertisement campaign.
- Budgeting - Budgeting can a important role in the advertisement campaign. It is not always happen that higher you invest in advertisement campaign the bigger you impact or attract the customer base. Marketing manager should have to know in what budget. She can do an effective advertisement campaign. Which can easily cover the mass target audience. So, the manager should have to take decisions accordingly by analyzing the latest market trends and market research data.
- Marketing strategy - Marketing is a bridge between the company and the customer. So, marketing strategy is one of the important part in the advertisement campaign. Choosing the correct marketing strategy is very important. It help the company to reach the targeted customer base. Because the targeted customer base is age between 8-15. Marketing manager can use the social media and TV advertisements. Which help them to cover both parents and targeted customer base.
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boss just walked into your office in your first week on the job
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major airline that will be launching a new air travel route.
Your budget to
promote this launch is $100,000 and you will have to provide
rationale for the differences between the estimated and actual
expenses. Additionally, your boss says the anticipated revenue
forecasts...
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