Question

Imagine yourself as a CEO of a large company in an industry in which you are interested.

• Please identify the major trends in the general environment.
• Analyze their impact on the firm and,
• Identify major sources of information to monitor these trends.

Please cite at least one reference to support your findings

Answer 1

The firm we have selected is Des Perdes Islamabad

Major Trends In The General Environment

Political & Legal

•Strict Hygiene Standards

•Political Instability

•Raids By Food Authorities

Economic

•The second largest industry sharing 17 percent of GDP

•Pakistan Food industry is an emerging industry regardless of economic pressures

Social

•Increased trend of dining out in past few years

•Increasing love for fast food

•Changing taste

•Health conscious customers

Technological

•Online Reservations

•New payment methods

Impact Of General Environment On Des Perdes Restaurant

•The location of the restaurant is competitive edge

•Des Perdes has adopted the fusion culture and introduced traditional food with some unique flavors

•Des Perdes has also expanded into marquee and catering business

•Well maintained website & social media page

Major Sources Of Information To Monitor These Trends

•Social media pages.

•Food blogs.

•Different food critiques.

•Corporate executive chefs of five star hotels

•Other sources of information would be COTHM,PITHM,CHIP,SCAFA.HASHOO FOUNDATION etc.

•Internet.

Strategic Groups in retail industry

•Retail malls

•Super Stores

•Online Stores

•General stores

•Home delivery services

•Specialty stores

Impact Of General Environment On Fast Food Industry

•Growing fast food industry

•Research findings:

o 89 percent of people indicated a preference for fast food over fine dining or cooking at home.

o70 percent of people answered yes when asked if they thought fast food led to obesity.

o70 percent of the respondents cited convenience as the reason for eating fast food.

•Hectic jobs

•Due to innovation of fast food in the category of eatables and it has become a taste for the consumers of all ages due to separate type of meals with different prices suitable for everyone.

•Change in customer taste perception and lifestyles

•Strict Standards of hygiene

´

´