Question

Please perform the following for Krispy Kreme.

a. Identify and discuss major competitors. Use pie charts, maps, tables, or figures to show the intensity of competition in the industry. Pave the way for your recommendations.

b. Show your Competitive Profile Matrix. Include 15 factors and two competitors.

c. Summarize key industry trends citing Standard & Poor’s Industry Survey and IBIS World information. Highlight key external (economic, social, cultural, demographic, geographic, technological, political, legal, governmental, and natural environment) trends as they impact

the firm.

d. List the firm’s 20 most important opportunities and threats. Make sure your opportunities are not stated as strategies. Go over highly weighted factors without “reading” any verbatim. Make sure your key external factors are quantitative, divisional, and actionable to the extent possible.

e. Show and highlight your External Factor Evaluation (EFE) Matrix.

Answer 1

a)

S. No.	Company	Total Funding	Employee	Revenue
	Krispy Kreme	63 Million	5200	524.8 Million
1	Carl’s Jr		10505	2.2 Billion
2	Denny		9000	630.2 Million
3	Dunkin	437 Million	1107	1.3 Billion
4	McDonalds		210000	21 Billion
5	Burger King	4 Billion	10000	4 Billion
6	Wendy		12500	2 Billion
7	Lau & Lau		71	16.6 Million
8	Afro		72	1.2 Million
9	Routsis		88	3.4 Million
10	Duck Donut		153	42.3 Million

Source: (Owler, 2019)

Total Funding Krispy Kreme Carl's Jr Denny 1% 10% 0% 0% Dunkin Mc-Donadls Burger King Wendy ● Lau & Lau 89% Afro Routis Employee Duck Donut Routis Afro Lau & Lau Wendy Burger King Mc-Donadls Dunkin Denny Carl's Jr Krispy Kreme 0 50000 100000 150000 200000 250000 Revenue 25000 20000 15000 10000 5000

Analysis

	Total Funding	Rank	Employee	Rank	Revenue	Rank
Krispy Kreme	63 Million	3	5200	6	524.8 Million	7
Carl’s Jr		4	10505	3	2.2 Billion	3
Denny		4	9000	5	630.2 Million	6
Dunkin	437 Million	2	1107	7	1.3 Billion	5
McDonalds		4	210000	1	21 Billion	1
Burger King	4 Billion	1	10000	4	4 Billion	2
Wendy		4	12500	2	2 Billion	4
Lau & Lau		4	71	11	16.6 Million	9
Afro		4	72	10	1.2 Million	11
Routsis		4	88	9	3.4 Million	10
Duck Donut		4	153	8	42.3 Million	8

Interpretation

• Krispy Kreme had received 3 largest funding amount for their operations in the industry,
• Krispy Kreme hold 6 ranks in having largest number employees among the considered 10 competitors.
• Krispy Kreme holds 7 rank in revenue generation among considered 10 competitors.

Dear, Kindly ask one discussion question at a time, we are provided with limited time to answer your question. Kindly as these type of questions as 5 separate question in future.