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1. Consider a transnational strategy. Why would a firm choose this strategic alternative? 2. Substantiate the...

1. Consider a transnational strategy. Why would a firm choose this strategic alternative?
2. Substantiate the political and economic reasons for governments to intervene in markets.
3. Discuss the implications of cultural differences for international businesses with examples..
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1.global standardization strategy is a transnational Strategy.

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Firms that pursue a global standardization strategy focus on increasing profitability and profit growth by reaping the cost reductions that come from economies of scale, learning effects and location economies. The strategic goal of firms following a global standardization strategy is to pursue a low cost strategy and a global scale. This strategy makes most sense in those cases where there are strong pressures for cost reductions and where demands for local responsiveness are minimal.

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