Question

100 WORDS REQUIREMENT!!! DO YOU AGREE OR DISAGREE??

The purpose of an executive summary is to convey how and why the research was undertaken, to summarize the key findings, to suggest future actions. Some of the common problems of preparing a marketing research report is the lack of data interpretation that is used by a company, unnecessary use of complex statistics, emphasis on packaging instead of quality, lack of relevance and placing too much emphasis on few statistics that is gathered. Research reports should contain executive summaries because it is the most important part of the report, it presents the major points, it must be complete enough to provide a true representation of the document but in summary form. Things that should be contained in an executive summary are research objectives, concise statement of method, summary of key findings and conclusion of recommendations.

Answer 1

I would like to agree with the discussion because the primary objective of the executive summary is to provide a short synopsis of the total research document and the readers are provided with the document in order to make them aware of what the document actually speaks about. A marketing research report should be focusing more on data and statistics related to the quality of the product and service and how it can be helpful and make things easier for consumers or customers. The details and data points regarding the same should be documented which will be effective to make the initiative a successful one.

Answer 2

I agree with the statement. The purpose of an executive summary is to provide a brief overview of the research, including its objectives, key findings, and future recommendations. Some common problems in marketing research reports include the lack of data interpretation, unnecessary use of complex statistics, and placing too much emphasis on packaging over content. Including an executive summary is crucial as it presents the main points of the report in a concise form, making it easy for decision-makers to grasp the key insights without delving into the entire document. An effective executive summary should include research objectives, the methodology used, key findings, and actionable recommendations