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Question: Logitech became a leader in computer peripherals by developing innovative products and focussing ...

Logitech became a leader in computer peripherals by developing innovative products and focussing on the consumers’ experience. Between 2007 and 2010 alone, Logitech received 11 different awards for 19 products in 14 categories. In a market that was saturated with deep pocketed competitors such as Microsoft and Phillips, Logitech used innovation as its means of survival.

In 2010, Logitech faced a significant challenge in the changing way people interacted with their devices. The iPhone and iPad used touch-screen technology with built-in accelerometers, eliminating the need for mice and trackpads. Secondly, cameras and high quality speakers become standard equipment built into the iPhone, iPad and Windows computers. Apple introduced the magic pad to replace the mouse altogether. The need for consumers to buy add-on peripherals was slowly evaporating as more of the peripherals become standard equipment designed into the new digital technologies.

Logitech could see its peripherals market someday disintergrate before its very own eyes. Logitech needed to decide if it should invest more in video conferencing and television all-in-one remote controls and/or focus on developing partnership with computer and telecommunication manufacturers and mobile carriers such as AT & T, Verizon, T-Mobile and Sprint. Once again the computer industry was changing and Logitech needed to formulate diversification strategies to ensure its long term survival.

Question :

Mission and Vision Analysis ( 500 words)

Answer 1

The mission of the company Logitech is to provide premium quality peripheral products and the vision is to use its size, experience and work ethics to make a difference in the tech world.

For this purpose and in this new era where the products of Logitech are getting outdated, it needn't change its product offering rather just change the way it created them and the people it sold to.

Logitech has vast experience in peripherals. in the present times, every day new companies are coming up with gadgets and smart technology to attract customers and to meet their needs to lead a comfortable life. These companies may or may not have the experience needed to develop their products features such their cameras, speakers and touch screens. With consumers demanding higher and premium quality features, Logitech can showcase itself to these new and startup business to create excellent peripheral products such as camera, speakers for them.

the demand for high-quality smart gadgets seems to be escalating every day and doesn't seem to slow down in the near future. Logitech can tap into this highly profitable market and become the no1. provider for hardware for mobiles phones and smart gadgets.

for this purpose, the company will have to direct its workforce to focus on companies as customers rather than the general population. A complete revamp of the marketing and promoting strategies is also needed as both sets of consumers are absolute opposites and their needs are vastly different. moreover, it will have to invest heavily in research and development of new product features that could be implemented in the upcoming smartphones which could provide Logitech with great leverage over other competitors.

Lastly, the main advantage the company has is its experience and it should use it wisely to offer products which will meet the needs of the present as well as future consumers.