Question

Identify as many example as you can of a firm doing marketing research to establish the potential of a new offering, and launching the new offering despite the market indicating that it would not be successful. Is there anything the firm could have done differently in these cases?

Answer 1

The following are the two examples. if you find this information useful and correct then please like this answer. I am looking forward to solving more queries of yours.

Xiaomi mobile is the first example in which the company is doing market research to establish a new mobile phone offering every year. This company launches at least two mobile phones in a year, among them one is a luxury mobile phone whose value is high and one economic phone which is offered at a lesser price. The company competes with its own mobile phones and make customers confused about what to buy as every year the company comes up with new features and technology that attracts everyone.

According to me, in such a case, the company must launch new products while keeping in mind the preferences of the customers and their buying behavior rather than just for competition with other players in the industry.

Adidas is the second example in which the firm has put more focus on the United States market and involves the celebrities to make the brand popular than Nike.  The company has decided to expand its business from a high-end clothes market to a middle-end market in the United States. As a result of this, market demand increased but not fulfilled by the suppliers because of supply chain issues.

In such a case, the company must have reviewed the efficiency of all the connections of the supply chain. management of the supply chain is as essential as manufacturing a product. Also, to fulfill the demands of the customers must be the topmost priority of the manufacturer hence, suitable strategies must be formulated.