Question

Create a situational analysis of three short term goals for a spa business and literature review

Answer 1

Three short term goals for a Spa Business are :

Selection of best employees : One of the main short term goals of a Spa Business should be to select the best employees and retain them. At all stages of a business, the service provided by it is of vital importance. The business should try ti deliver the best it can.

Advertisement and marketing : In the initial stages, marketing determines the success of a business. What makes a difference is the number of people it can reach out to. Getting indulged into good marketing strategy should be the top most priority of a business.

Customer Service : Happy customers are hugely responsible for a successful business. If the customers are satisfied, they use the service more often and also recommend it to their family and friends.

A Situational analysis for the short term goals are :

Strength : These are the key element for the success of a company. If the company uses its strengths in an efficient manner, nothing can stop it from achieving its goals. If the spa parlour is located in a nearby,safe and quite place,its a strength for it. The spa business should have well-trained massage therapists and also friendly staff.

Weakness : It is very important for all businesses to be well acquainted with its weakness. Doing so, will constantly help it in improving itself and facing all the problems and challenges efficiently. Having a low advertisement budget could be a weakness. Or even having the parlour very far from the main city could be a challenge.

Opportunities : These are the new ideas and innovation in the community that can be made use of to make a business successful. Making use of new and advanced technologies in the given industry can result in customer satisfaction. Also, there are various advertisement opportunities these days, through internet and social media. That way more people can be reached to.

Threats : Threats are the challenges that a business may face during its operational days. The implementation team should be responsible for the identification of the threats and finding solutions for them in the best way possible. Some of the threats for a spa business could be the presence of many similar business in that area and also low budget for the implementation of new and advanced technologies.

Literature Review :

Spa industry is seeing tremendous success including all type of spas. Some reviewers say that when a customer's needs are fulfilled, there are high chances that he will visit the spa again. What has been seen is that there is an increase in the number of people who demand spa and wellness services [ Tabacchi, 2010]. Spa tourism is something that is becoming very famous worldwide[Kamata & Misui, 2015]. Spas and health retreat are seeing a very rapid growth in all parts of the world and a spa business does well if the implementation team is efficient and hardworking.