The _____ of marketing research is to address "what if" questions. a. diagnostic function b. descriptive...

Question

Question

The _____ of marketing research is to address "what if" questions.

Answer 1

Answer #1

ANSWER-The predictive function of marketing research is to address "what if" questions.
The predictive function of marketing research allows data to be used to predict or forecast the results of a marketing decision or consumer action.Retailers use predictive research to determine what items a consumer is likely to purchase together so suggestive selling can be used.

Answer 2

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