Without the resources and efficiencies provided by the Cocoa Exchange as a ________, African farmers would...
Without the resources and efficiencies provided by the Cocoa Exchange as a ________, African farmers would find it challenging to reach consumers of upscale chocolate products.
a.vertical channel integration
b.marketing channel
c.channel leader
d.strategic channel alliance
e.supply chain
Homework Answers
c.channel leader
As a channel leader, the Cocoa Exchange managed the channel partnerships for the African farmers, by infusing the requisite resources and efficiencies in the channel and by supervising the growth of cocoa by the African farmers. Hence the Cocoa Exchange is termed to be the channel leader.
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