Ashley wants to increase the profits of her e-business. She recognizes that most online searchers click...
- Ashley wants to increase the profits of her e-business. She recognizes that most online searchers click on links on the first search page, so she optimizes her website structure so that it ranks higher on a search. What strategy does this illustrate?
Group of answer choices
- Social-media marketing
- Lead generation
- Content marketing
- Search engine optimization
- Pay-per-click advertising
Homework Answers
Answer: Option d - Search Engine Optimization
Explanation: Search Engine Optimization (SEO) is the process of optimizing the quality and the quantity of the website content to be easily discoverable so that the search engines show it as a top result of the searches based on the keywords used by the online users.
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Ashley wants to increase the profits of her e-business.
She recognizes that most online searchers click...
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