Question

Good Inc. recently began production of a new product, a digital watch, which required the investment...

Good Inc. recently began production of a new product, a digital watch, which required the investment of $1,800,000 in assets. The costs of producing and selling 80,000 units of the digital watch are estimated as follows:
Variable Costs: Per Unit
Direct Materials $       10.00
Direct Labor $          6.00
Factory Overhead $          4.00
Selling and Admin Expenses $          5.00
Total $       25.00
Fixed Costs:
Factory Overhead $ 800,000
Selling and Admin Expenses $ 400,000
Good Inc. is currently considering establishing a selling price for the digital watch. The president of Good Inc. has decided to use the cost-plus approach to product pricing and has indicated that the digital watch must earn a 10% rate of return on invested assets.
Determine the measures assuming that the product cost concept is used:
The amount of desired profit from the production and sale of the digital watch.
The cost amount per unit
The markup percentage
The selling price of the digital watch.
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Answer #1
Per Unit $
Costs:
Direct materials 10.00
Direct labor 6.00
Variable factory overhead 4.00
Fixed factory overhead ($800000/80000) 10.00
Cost per unit $ 30.00
The amount of desired profit from the production and sale of the digital watch (10% x $1800000) $       1,80,000
The cost amount per unit $             30.00
The markup percentage* 7.50%
The selling price of the digital watch** $             32.25

*Markup required per unit to earn the desired profit of $180000 = $180000/80000 units = $2.25

Markup percentage of cost = $2.25/$30 = 7.50%

**Selling price = Cost + Markup = $30 + (7.50% x $30) = $30 + $2.25 = $32.25

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