Question

Austin, Texas is host to a popular festival, South by Southwest (SXSW) which recently celebrated its 30th anniversary. It has released dates for the new year and invites participants for the unique music, film, and interactive events or sessions from March 10th through 19th. Which category of nontraditional marketing would best characterize the marketing activities to attract attendees for the multi-day festival? a. ​event b. ​cause c. ​place d. ​organization

Answer 1

Option a. It is an Event based non-traditional marketing where participation is a means of gathering crowd/ increase footfall at the festivities in the SXSW event.