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W2/2 The second tenet in Conscious Capitalism is stakeholder integration. Contrary to traditional approaches to business,...

W2/2

The second tenet in Conscious Capitalism is stakeholder integration. Contrary to traditional approaches to business, which privilege investors' interests over all other stakeholders, Mackey and Sisodia argue all stakeholders are equally important. They assert successful and conscious businesses must balance the needs of all stakeholders. After you review the Key Partners block and related information on your Business Model Canvas and consider the stakeholders necessary for the success of your business model. What are the primary needs of your major stakeholders? What are the needs of minor stakeholders who are also important? How might those needs of your stakeholders conflict? What impact could that have on your business?

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Primary needs of major stakeholders include positive cash flows, deleveraged balance sheet, incremental profits, stable financial ratio, continuing capital expenditure and low volatility in stocks.

Minority needs of stakeholders like employees, customers, vendors form ontime payments, employees satisfaction, standards compensation, affordability and accessibility of products, workplace safety, etc.

Needs like industrial standards compensation of minority stakeholders always conflicts with major stakeholders as rising compensation leads to lower cash flow and plunged net profitability which reduces investor confidence and hence needs are tradeoff.

This can either lead to high employee turnover and high net profit, or low employee turnover and low net profit.

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