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Disney World recently instituted strategic prices, charging park attendees different prices based on the time of...

Disney World recently instituted strategic prices, charging park attendees different prices based on the time of year. This has caused overall attendance at the park to decrease, but overall revenue to increase. How does the concept of elasticity explain why Disney implemented strategic pricing, and what the results were?

  • Identify types of elasticity.
  • Analyze how price elasticity will affect changes in quantity and total revenue when supply and demand change.
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