Question

Discuss data access vulnerability: the ethical and legal issues associated with the firm having access to the customer’s personal data.

Answer 1

In the era of high competition, consumer data holds key to market penetration as well as to capture market. However, there are certain ethical and legal issues associated with access to consumer data.

Ethical issues: There are ethical concerns that consumer privacy is enroached with access to consumer data. Everey individual has right o privacy. Access to consumer invades the right to privacy. Consumers have right to behave and purchase as they want. Access to their data reveals purchasing patterns; thereby raising ethical concerns.

Legal issues: Data accessed by firms are liable to be misused. The personal data may be subjected to theft by scamsters. The stolen data may be used for online harrasment inviting legal issues with the access to data.