Question

Data issues often begin with a tiny mistake in one part of of the organization, but the butterfly effect can produce disastrous results, making its way through MIS systems to the data warehouse and other enterprise systems. When dirty data of low-quality data enters organizational systems, a tiny error such as a spelling mistake can lead to revenue loss, process inefficiency, and failure to comply with industry and government regulations. Explain how the following errors can affect an organization:

• A cascading spelling mistake

• Inaccurate customer records

• Incomplete purchasing history

• Inaccurate mailing address

• Duplicate customer numbers for different customers

Answer 1

1. A cascading spelling mistake in the official document or official communication of the company can create a lot of misunderstanding and miscommunication in the organization. A state of confusion and chaos may get set in the organization. This can hamper the overall flow of business and hence can be quite detrimental.

2. Customer is considered to be the king for any business. Companies work hard to enhance their customer responsiveness so as to retain customers and maintain their competitive hold. If the company has inaccurate customer records then any data fetch will bring wrong records. The overall customer responsiveness as well as accuracy of business will get hampered. The relationship of business with customers will also get impacted.

3. It is important to maintain accuracy in business transactions. Incomplete purchasing history may impact the company inventory details and will lead to departmental tiffs. The accuracy in procurement department as well as inventory department may get affected.

4.Company emails are quite critical and are used for various reasons – for customer interactions, for placing procurement orders, for signing business deals, etc. If the company is dealing with inaccurate mailing address, then crucial company information and data is flowing to wrong recipients. The flow of business will be impacted.

5. If there are duplicate customer orders for different customers, then business fulfilment will not happen as the customers will get wrong deliveries. The trust and relationship of the company with its customers will get adversely affected.