Alicia Wong
Alicia Wong, Corporate Supply Manager, Thain Foods Limited, wanted
to prepare a proposal to manufacture mustard in-house. Mustard, an
important ingredient in many of the
company’s products, was currently purchased from an outside
supplier. She hoped a comprehensive proposal could be prepared in
one-month’s time for the CEO’s approval.
130 Purchasing and Supply Management
GENERAL COMPANY BACKGROUND Thain Foods Limited (TFL) had been in
business for more than 30 years. Its products included a wide range
of syrups, fudges, cone dips, sauces, mayonnaise, and salad
dressings. Its customers were major food chains, hotels, and
restaurants in North America and Europe. TFL believed in continuous
improvement to its o perations. Over the last two years, it
invested more than $2 million in plant facilities, the bulk of it
new, state-ofthe-art process equipment and process control. All
production and process control functions were computerized for
maximum efficiency. TFL employed about 120 people. It had a
corporate structure of CEO; president; executive vice president,
domestic sales; and national account manager and used a network of
food brokers who sold and promoted its products. THE SUPPLY AREA
Alicia was responsible for supply and reported directly to the CEO.
She had an inventory control officer, a buyer, and a receiver under
her supervision. Purchases could be classified into five different
types: labels, packaging, raw materials, commodities, and MRO
supplies. Mustard was an important raw material used in many of
TFL’s products. CURRENT PRACTICE: PURCHASING MUSTARD EXTERNALLY
Whenever mustard was required, the buyer e-mailed the supplier and
requested that it prepare the appropriate amount to be picked up by
a truck from TFL. The purchase order would be prepared before the
truck left for the supplier, normally the next day. The mustard
supplier used mustard seed as its raw material and blended in the
other ingredients after the seed had been reduced to mustard flour.
Every month TFL purchased 500 drums, or 100,000 liters, of mustard.
The cost of the mustard itself was $64 per drum. Freight costs were
borne by TFL and amounted to about $8 per drum. TFL operated three
eight-hour shifts, five days a week. Each worker was paid about $20
per hour. It took about 10 minutes of a worker’s time to handle
each drum. This included pouring the mustard into the processing
kettle, making sure other added ingredients mixed well, and rinsing
the drums. The drums were bulky and, because they could not be used
in the plant for other purposes, had to be
rinsed for a contractor who took them away. The costs of disposing
of the drums in this manner were negligible. Other costs and
overhead of purchasing were $0.02 per liter. SUGGESTED CHANGE:
MANUFACTURING MUSTARD IN-HOUSE The mustard to be produced at TFL
would be composed of roughly 60 percent solid, 20 percent water,
and 20 percent vinegar. The solid portion was a spice blend,
consisting essentially of mustard flour, salt, and other spices
that could be readily bought. Water was not a problem because the
city provided a reliable supply. Vinegar was already a raw material
that TFL ordered in bulk regularly from suppliers. Alicia therefore
believed that it was a simple matter for TFL to make the mustard
for its own use. TFL only needed to buy the spice blend and add
water and vinegar in the right proportions. She approached a
supplier who indicated that it could make the spice blend at a
delivered price of $0.15 per liter for TFL, including freight.
However, it needed time for tests to ensure that the blend would be
of the right quality for TFL’s use. Vinegar cost TFL $0.1875 per
liter delivered in 15,000 liter lots. And TFL was paying $0.025 per
liter for water. Alicia also checked whether production had the
time and equipment to make the mustard. Production felt that the
change would not be too drastic and no additional workers would be
necessary. However, it would use up more of the existing workers’
time. Production calculated that the change would entail a total
labor and overhead cost of about $0.105 per liter of mustard using
standard cost accounting for labor time and overhead charges.
Alicia organized an information gathering and discussion session
involving supply, production, quality assurance, and distribution
to discuss the proposed change. The workers were keen on the idea
because this meant that they would no longer have to haul and rinse
the bulky drums (water and vinegar could be easily channeled to the
mixing containers using existing pipes). However, quality assurance
expressed concern about the quality of mustard if produced
in-house. Because the mustard was an ingredient in many of TLF’s
products, such a change might adversely affect the quality and
taste of these products. Alicia wanted her proposal for in-house
manufacture of mustard to be in the company’s best interest and
wondered how to proceed next.
If you were in the position of Alicia Wong:
•What would be your analysis of the feasibility of making mustard in-house?
•What information, if any, is still missing at this point and how would you go about collecting it? How might this information affect the proposal?
•What major topic areas would you address in your proposal to the CEO and what would be your main arguments?
Answer 1=500 drums (100,000 litres) of mustard per month — or 6,000 drums (1,200,000 litres) per year is being purchased as a present by TFL. The capacity of every drum is 200 litres.
The mustard costs $64/drum |
= |
$.32/litre |
Transportation $8/drum |
= |
$0.4/litre |
Processing costs $20/hour – 1/6 hr./drum |
= |
$.017/litres |
Other costs and overhead |
= |
$0.2/litre |
The in-house production cost of mustard is=
Spice blend = $0.15 x 0.6 |
= |
$0.09 /litre |
Water $0.25/litre x .2 |
= |
0.005 /litre |
Vinegar .1875/litre x .2 |
= |
0.0375 /litre |
Labour and overhead |
= |
0.105 /litre |
0.2375 /litre |
If we look at the above figure, it is clear that saving can be made when the cost of making in-house is lower. The production of mustard can be made from scratch and can be sold it with the drum at a price of $0.2375 per ltr without drum and $0.4 per ltr with drum
Answer 2=
The most important missing information is whether the in-house manufacturer is having the ability to produce the expected quality of the product or not. The quality can be checked in term of taste, blending with other product, colour, looks and texture of mustard.
The future requirement of the mustard is needed to be known. The information is not provided whether the future demand will be stable, increasing or decreasing. Every situation will have an impact on the project feasibility
The other information that is missing I related to the market conditions, stability in price, supplier quality and type of current mustard and vinegar contract.
Answer 3= Alicia must evaluate different option especially the bulk delivery of the mustard and she must try to collect the missing information related to the quality of the in-house mustard. The final decision can be made on the basis of negative results from the bulk delivery and positive results related to the quality testing
She must focus on the financial advantage in her proposal to the CEO, the minimum effect of product quality and the switching to in-house production. Except for testing, there seems no other investment.
Alicia Wong Alicia Wong, Corporate Supply Manager, Thain Foods Limited, wanted to prepare a proposal to...
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