Question

Outline the stages in a strategic e-marketing planning process, for each stage noting two aspects that are of particular importance for digital marketing. Summaries new opportunities to vary the marketing mix that arise through deploying the Internet.

Answer 1

Answer:

The stages in a strategic e-marketing planning process are as below

• Situation Stage – two aspects that are important to digital marketing are current competition situation. Current customer situations.
• Objective Stage - two aspects that are important to digital marketing are what we want to achieve, where do we need to go, what is our purpose for the digital marketing.
• Strategy Stage - two aspects that are important to digital marketing are how we will manage to go at our desired target. How to position our products.
• Tactics Stage - two aspects that are important to digital marketing are how exactly we can reach at our objective. What can we explore from 6Ps.
• Action Stage - two aspects that are important to digital marketing are what is our resources planning and what is our preferred plan for our objective.
• Control Stage - two aspects that are important to digital marketing are how we can explore the marketing research and control the process.

The new opportunities to vary the marketing mix that arise through deploying the Internet is as below.

It will help us to explore the marketing mix as 7Ps.- Product, Price, Place, Promotion are the existing marketing Ps, and three more Ps are added with the help of internet are People, Processes, Physical evidences.