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12. In addition to having an e-business strategy, an e-marketing strategy also needs to be developed and there are three main
16. Companies need to decide how to HH lici po those of competitors which gives rise to the term differential advantage. To
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Answer #1

A) is false. Customer focus group development.

This process is used in traditional market research in order to achieve opinion of audience who are targeted about a particular product.

e marketing generally involves 3 main operational processes ie customer retention , customer conversion and customer acquisition.Customer acquisition means creating a brand and reaching customers through advertisement. Customer retention means retaining customers for a long period. Customer conversion means to change the customer who regularly visit the site into a paying customer.

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