Question

M ilies a total of 15 marks) Explain the terminology E-business with emphasis on its attributes. b. What is the difference between a trapped value and new to the world value? What comprises an online business model? d. The term Context in an E-business customer interface can be viewed as visuality of pe tomer interface can be viewed as visuality or performance Explain e. Identify and explain three desirable properties of digital money (3 Marks Each) a. How is e-business unique from the alternative? b. How different is generalized online from personalized online marketing communicatio c. How do you measure the successfulness of an online banner? d. What special measure what special measures would you put in place to ensure that the reliability, availability and security of an e-business system are guaranteed? (3 Marks Each) a Explain the procedure for given uniqueness to a product. b. Identify and explain the avenues available for you as an E-business practitioner to effectively reach you target segment with you value proposition or cluster. C. A successful E-business website is required to have certain attributes to facilitate effective buying and selling. Identify and explain these attributes. Why are E-business systems so vulnerable to destruction, error, abuse, and theft? - How do you evaluate an online business model in order to ensure that it is effective? (3 Marks Each) THE END

Answer 1

Note: There are 14 questions in the scan. As per answering guidelines, only the first question can be answered.

Solution:-

E-business is the new age way of conducting business. While the entrepreneurs conducting business sell the same goods and services that the conventional businesses sell, however the mode or channel or reaching out to customers and conducting various other business processes are different. E-businesses conduct their business online through internet and this is their main point of differentiation with the conventional businesses who operate brick and mortar shops.

E-business is similar to e-commerce with a little difference. While e-commerce refers to selling goods or services online through web, e-business encompasses e-commerce and also conducts various other business operations online using internet. Key organisational operations such as selling and marketing, customer relationship management, supply chain management, contracts and maintenance, finance and accounting are built and operated using web.

Therefore e-business can simply be said as a business structure wherein a business has its key operations and processes tailored to use internet at their core and become more efficient and effective.

Key attributes of e-business:

• Time efficient (Speed of conducting business): The main attribute of e-business is it's speed. This is the primary reason of its gigantic success. A simple example would be how quickly a customer can order a product online. It happens at the speed of a click.
• Convenience for customers: The customers love the convenience of online shopping. The purchase manager of a company loves the convenience of having real time data of inventories and demand. A customer sitting in one city can order goods from another city at a click. These are just few examples of convenience that e-business offers.
• Cost effective: The e-business operations are more cost effective as compared to traditional brick and mortar businesses. Every business process which is done as part of e-business saves money and resources while making it better at the same time
• Innovative customer acquisition: e-business has revolutionized the marketing world. The internet marketing is personalized, cheaper and better targeted, giving companies the creative and financial space to enhance their customer acquisition capabilities.
• Lower capital investment: The e-businesses require lower capital investment to start a business compared to the conventional counterparts. A simple example would be a restaurant chain that operates as an online app based delivery business can be built around for far lesser investment as compared to a traditional brick and mortar consumer facing restaurant chain.