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E-Business 1. Pay a visit to your favorite portal and count the total ads on the opening page. Count how many of these ads ar
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Answer #1

Q1. Visit my favorie portel Flipcart

Total ads in home page 76

a. Immediately of Interest and relevent to me:43%

b. Interest or relevent but not now:21%

c Not Interest or relevent but not now:36%

Q2. Advertising attracts customers to your business and increases your sales when customer see strong and positive advertisment they are more willing to buy and ready choose Products

Q3. Display ads can achieve search engine like result by capturing the intersts of individuals through the instance of searching and using display ads relevant to those searches with the use of trach software suck as beacons, web bugs, cookies, and flash cookies, it enables advertisers to obtains profiles of consumers. The profile of information regarding the online behavior and characteristics of consumers to be specific, the product page,services and the search engine keywords used are constructed as profile information

Q4.Instant Display ads based on prior clickstream will some times be as effective as search engine marketing techniques. There are some disadvantages of useing clickstream behavior,where information may not be relevant for the advertisers to use prior clickstream behavior is defined as recording of consumer behavior in the short tearm,users leave click path that shows the route to where they had navigated on a website

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