Question

Questions to be answered

1. In reference to the Avion Inc case study, identify and summarize the reasons it is important for a firm to evaluate its suppliers.
2. Identify and describe an effective supplier evaluation method the firm in the Avion Inc case study could have used to evaluate its supplier. Explain why your selected supplier evaluation method would work for said firm.
3. Define performance measurement and explain the role of performance measurement in managing supply chain activities. Describe the methods used to measure performance. Exemplify this performance measurement definition, role, and description in reference to the Avion Inc. case study.
4. Define outsourcing. Describe and evaluate the effectiveness of two different make-or-buy decisions encountered across the Avion Inc. supply chain in the case study.
5. Avion wants to reduce its lead times on its purchased materials and components. How is outsourcing currently impacting their lead times?
6. What components did Avion miss in their supplier site evaluation? List and describe two (2) evaluation methods Avion could have applied to evaluate the supplier site that would addressed missed supplier components you identified.
7. Describe three purchasing ratios that Avion could have tracked for Foster Technologies to evaluate the

Case study

1 Avion, Inc.
Susan Dey and Bill Mifflin, procurement managers at Avion, Inc., sat across from
each other and reviewed a troubling performance report concerning a key supplier,
Foster Technologies. The report detailed the deteriorating performance of Foster
Technologies in the areas of material quality and on-time delivery.
Susan: I don’t believe what I am seeing. This supplier was clearly a star when we
performed our supplier visits before awarding the contract for the new
Amrod product line.
Bill: I’m not pleased. I was on the team that performed the audit and site visit.
Foster’s management was so smooth—they indicated they could meet all
our requirements. I feel like we’ve been misled by this supplier.
Susan: Didn’t you look at their processes and quality systems?
Bill: Sure we did. Everything checked out fine. But now every other shipment
has some problem, and the delays are hurting our ability to get our product
to our customers. What really struck us about this supplier was how innovative
they were. Foster’s biggest drawback was their size—they lacked some
depth at key manufacturing engineering positions. Maybe that’s why they
are having problems. It could be that someone has left the company.
Susan: We are going to have to address these problems quickly.
Bill: I’ll tell you what I am going to recommend. We should begin immediately
to look for another supplier. I never was a fan of these single-source contracts.
They leave us open to too much risk.
Susan: But won’t that take a long time?
Bill: Sure. We’ll have to perform another supplier search with team visits. New
tooling could really cost, too. This could take months.
Susan: Has anyone talked with the supplier about these problems?
Bill: Kevin went over personally today and talked with the production manager.
He didn’t have much time to explain, but he indicated on the phone that
Foster’s production manager said we should accept responsibility for a
good part of the problems that are occurring!
Susan: Why should we? I think they are just trying to shift the blame for their
poor performance.
At this point, Kevin O’Donnell, another procurement manager, entered the room.
Bill: Kevin, glad you’re here. We were just discussing how Foster is trying to
blame us for their problems. I think we should dump them fast!
Kevin: Yeah, well, I’ve got news for you two. I think Foster’s production manager
is correct. I think I would be frustrated with us, too!
Susan: What are you talking about?

Kevin: I spent a good part of the day over at Foster and learned some interesting
things. For example, do either of you remember what we told Foster the
monthly volume requirements for the product would be?
Bill: I remember exactly. The volumes were projected to be 2,500 units a month.
So what’s the problem?
Kevin: We need to talk with our production group more often. The monthly volumes
are now over 4,000 units a month! And not only that, our production
group now wants material within 10 days of a material release rather than
two weeks. We have also been changing the final material release quantities
right up to the last minute before delivery.
Bill: Uh oh. I remember on our site visit that the most their production system
could handle was 3,500 units a month. And a two-week lead time was
about as low as they could go.
Susan: But why didn’t they inform us that these changes were causing problems?
They still have some explaining to do.
Kevin: Apparently they tried. What did your team tell this supplier about communicating
with us after you finished negotiating the contract?
Bill: We said that any operational problems or issues have to go through our
materials management people. The team was responsible for evaluating and
selecting the supplier, and then negotiating the agreement.
Kevin: Foster’s production manager produced a log detailing seven memos and letters
outlining the impact of our production and scheduling changes on
their operation. He also called us several times with no response. Each of
these inquiries received little attention on the part of our materials group.
I’m not sure how fond Foster is of us as a customer. I think they are anxious
for this contract to wind down so they can dump us!
Susan: What do we do now

Answer 1

The reasons a firm need to evaluate its suppliers.

A company needs to evaluate its suppliers. The suppliers are responsible for many factors that can have an impact on the business operations and the success of the company in the industry. From the prices being charged for the raw materials to the qualities of the supply, such variables can have an impact on the pricing and the quality of the final product. Therefore, it is necessary to ensure that the prices of the suppliers are competent in the market and the quality of the materials matches the prices being asked for them.

Also, it is necessary to ensure that the suppliers operate and produce the raw materials following the various environmental, legal and ethical guidelines. Practices such as releasing harmful chemicals, child labor should not be prevalent in the suppliers' company otherwise it may cast a bad light on the procuring company as well.

And lastly, the capacities of suppliers in manufacturing the materials, their timely delivery services, their customer's feedbacks would also help in understanding how efficient the services of the supplier's company are.

Evaluating this can lead to the procuring company choosing the most efficient suppliers to purchase materials from.