Asses the market segment to which you belong as a target market for a marketer of...
Asses the market segment to which you belong as a target market for a marketer of high-end kitchen appliances. Use the nine criteria for effective segmentation.
Homework Answers
An effective segmentation must consist of following parameters :
- Measurable means product value needs to be quantified
- Obtainable means should be easy to install
- Relevant means should attract target market needs
- Accessible means easily available and to locate
- Substantial means should have enough value proposition
- Unique means shpuld be exclusive and meet customers needs
- Appropriate means should meet target market products and be competitive
- Congruous means needs and characteristics must meet else more segmentation is required
- Affordable means should have easier price point
- Feasible means should be easy to sell and buy and resell.
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