Question

- Choose a company of your liking and provide an example of how its identity differs from its image.

- Why does a persons identity not always match their image?

Answer 1

i picked up a company named PARLE

identity:- is what the company or a person has created or want to be percieved to be

image:- it is what people have already created about the company or a person

PARLE first introduced a bisuit named parle G in india, since then they have been known by that name many people does not know that parle is a company also they only know them as parle g which became their imag and after trying so hard and after all these years of efforts they still are unable to convert that image into the identity they want to perceive now parle is a multi million company and is a brand and have many products even under bicuits they have many bisuits such as cack jack monaco , hide and seekbut still they are known as parle G (their image) by mor than 2/3 of india