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A salesman promises that an automobile will get 29 miles to the gallon of gasoline. After...

A salesman promises that an automobile will get 29 miles to the gallon of gasoline. After you purchase it, your monitoring of mileage proves that you are averaging 31.5 miles to the gallon. This is an example of?

negative disconfirmation

negative dissonance

performance evaluations

positive dissonance

motivational confirmation

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Answer #1

Positive disconfirmation is something that this exemplifies. As it leads to the customer’s satisfaction. If the perceived output of the customer over the value of a particular product or service is higher than the expectation or preference of the consumer, there will be a positive disconfirmation.

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